One of the most important parts of establishing your presence online is search engine optimisation, also known as SEO Marketing. SEO is the process of attracting traffic to your website through organic search results. More specifically, when you use SEO to market your website, you use specific methods and techniques to rank higher in the search engines so that it is more visible to the everyday user. There are several factors involved in SEO online marketing. Let’s take a look at a few of the most important.

1. Content Quality

SEO marketing and content go hand and hand. And this is because, if you would like to achieve a higher ranking on your website, you need to make sure that your content is of the highest quality. This means that it needs to be in-depth, relevant, and offer value to your target audience. It must also be able to engage the user. In other words, you need to consider quality over quantity. Remember, Quality beats quantity every-time. Focus on value, not word count. Your content should also contain keywords that your audience is most likely to type into the search bar when looking for more on the topic. The best thing about using keywords in your content and on your website is that it helps the search engines to figure out what your website is all about. And this can often result in a higher ranking if your content is thorough enough. 2.  Backlinks

Another crucial element of SEO marketing is backlinks. Backlinking occurs when someone links to your website within their own content. The more backlinks you get, the greater your chances of becoming an authority within your community. Not only that, but backlinks are huge ranking signals for search engines like Google. For all intents and purposes, Google sees backlinks as votes. And the more votes you get, the higher your ranking.


This isn’t to say that you should spend your time creating backlinks for your website. Search engines typically pay more attention to where your links are coming from more so than how many you have. So in this instance, you need to try for both quality and quantity.  

3. Mobile-first Indexing

In 2016, Google announced that it would be using mobile-first indexing. What this means is that a website’s compatibility with mobile can directly affect the site’s rankings. Why is this significant? Well, web designers and developers initially built websites with desktop viewers in mind first. And this meant that those viewing the site on their mobile phones may have had a bad user experience. Today, more and more people are surfing the web from their phones. So a huge part of SEO marketing is ensuring that your website works well on mobile devices. No matter what device your site is viewed on, it needs to be responsive as you can achieve a higher ranking in the search results. 4. Page Speed

One of the biggest ranking factors in SEO marketing is the speed of your website. If you want to make sure that your site ranks well, then your website needs to load as quickly as possible. People’s attention spans are getting shorter and shorter. The longer they have to wait for your page, the greater their chances of leaving. And the more often the search engines see that people leave your website, the more likely it is to lower your rankings in the search results.

5. Schema Code

SEO marketing is becoming more local. This is especially the case for small Singapore businesses. This is why schema markup is so important. This is the code that you place on your website in order to help the search engines return results that are informative to the users. It helps them get a better understanding of certain texts such as phone numbers, addresses, phone numbers, reviews and much more. So if you want to secure a higher ranking, then use site-wide schema code. Just make sure that the markup is done according to Google’s guidelines.

6. Brand and Social Signals

Whenever a search is branded, it sends a strong signal to Google. The more traffic it gets, the higher its ranking. So it’s important that Singapore website combine brand and social signals to their SEO marketing strategy.

7. Domain Power

Years ago, exact-match domains were the best way to ensure visibility in the search engines. While things have changed, domains can still have a big impact and so does the age of the domain. Newer domains often have a much harder time ranking for certain keywords, while domains with long track records hold on to the top positions for much longer. 8. HTTPS Https was first announced as one of Google’s official ranking factors in August of 2014. Why is this? Well, in the interest of ensuring that users have the best experience possible, Google takes into consideration how secure a website is. They value the protections that HTTPS encryption can offer. What this means is that individuals who are using things like Gmail, Search, and Google Drive automatically have secure connections to Google. Even more important, in October of 2017 Google released a notification that warned webmasters against using the HTTP protocol with websites on which the users are required to enter their personal data. As of yet, there have been no significant indications of how using HTTPS encryption will affect SEO marketing and the ranking of a website. However, it’s a good idea to heed Google’s warning as there may be more updates in the future.

9. User Experience

There is perhaps nothing more important to SEO marketing than the user experience, also referred to as UX. With each passing day, the Google algorithm becomes more and more advanced. And it’s also becoming more and more concerned with how easily and efficiently users are finding what they are looking for.


What this means is that it is very important that Singapore businesses put a great deal of focus on offering a great user experience. It can be somewhat challenging to measure the exact effect of UX and this is because it tends to vary between different industries and demographics. However, what we do know is that there is a big correlation between accurate UI/UX and a good placement on the search engine results page. So make sure that your website is fully functional. The easier the experience, the more time they will spend on your website.


There are a lot of Singapore business owners who assume that SEO marketing is a big mystery, when in actuality, it simply requires that you keep in mind what the search engines’ main goals are. In the case of search engines like Google, the main objective is to offer the best user experience possible.

SEO advertising comes down to creating valuable content and making sure to include the most relevant keywords. You need to earn backlinks from as many authoritative sources as possible. You should make sure that your website is responsive, no matter what device it is being viewed on. It’s important that your website loads as quickly as possible. You should include schema markup on the site. You should consider the power of branding and social signals as well as the authority of your domain. It’s also important that you ensure that your website is secure. All of these things help to create the ultimate user experience.