Statistics show that there are more than 4.41 million smartphone users in Singapore; the number is higher when you consider the Pan-Asian region. What this means is that the largest number of the population in Singapore are accessing the internet through their mobile devices. The losers of this development in demographics are websites that only have a website built to be accessed through a laptop or a desktop. According to ranking criteria, websites that are not mobile friendly do not get the necessary viewership no matter how good and valuable their content is.
Statistics from Google show that mobile traffic to the search engine has risen to more than 50% and so they are putting measures to provide the most relevant content from websites friendly for their device. What does this mean for your mobile unfriendly website? For starters, your websites will; rank lower despite the value of the content. We looked at the websites with most visitors catering to Singaporeans, and they gave us invaluable tips to share with you. We had our digital marketing and SEO professionals vet the steps, and we are sure that following these steps will make your website mobile friendly, which means more visitors.
Mobile Device Statistics
If you feel indifferent about making website mobile friendly, first consider these statistics. In 2014, access to the internet through mobile devices surpassed desktop access for the first time in history and since then, more people access the internet via mobile devices. Over 65% of users open their emails on their mobile device, 76% of Facebook users access their accounts on mobile devices, and 78% of Twitter users access it on mobile phones.
With such numbers, you have no other choice but to make your website mobile friendly. Should you ignore the call to make your website mobile friendly, you are giving up on
- More traffic to your site from search engines and social media
- Fewer people subscribing to your newsletter
- Lose your few visitors forever
Besides, Google is invested in getting webmasters to make their sites mobile friendly and you will miss all the traffic that would have come to your site. You can test the responsiveness of your site by using Google’s Mobile-Friendly Test. If it fails the test, you will get reasons why it is not mobile friendly and you can review and make the necessary changes. Here is our take on how to make your website more mobile-friendly.
Upload Files of a Small Size
Mobile sites ought to be light and should load fast. However, there is a notion that many webmasters are loading large file sizes on their website. The consequence of this act is that their website will take too long to load, and this will increase your bounce rate. The average page load speed ought to be a between 2 and 3 seconds. Visitors have shown that they will leave the website that takes too long to respond.
Focus On Creating High Visual Quality
Uploading files of smaller sizes do not mean that you compromise on the quality of the images and videos. The images you upload need to look amazing given the fact that many mobile devices have HD screens. You can use a carousel feature that brings four images to one when the website is viewed from a mobile device. For other photos, you can make them available by in large resolutions such as 1080p.
Go Straight To the Point
The modern internet user has an attention span of fewer than two minutes, and they will skim through a website for relevant information before exiting. They will leave the site when they cannot view the valuable information, or there is too much fluff leading up to the actual content. You can add a summary or a bulleted list at the top of your content to show them what they can expect. When it comes to creating mobile-friendly content, ensure to break it down with subheadings to improve its readability.
To keep visitors on your site longer, make your website user-friendly by giving your visitors find what they are looking for, and chances are that they will spend, more time on your website. To succeed in this, use bullet points and headers, contrast dark text on a light background, and vice versa, show a lot of white space, short paragraphs, easy to read fonts, so keep away from artistic fonts such as “Old English MT” others. Your targeted visitors will, however, determine the type of font you will use.
Use Media Queries
A media query is a special style sheet that works to discern the type of device the visitor is using to access it. This is an invaluable tool when it comes to your site’s responsive design. With a responsive design, your site will not only rank higher on Google, but it will be less tedious for your visitors.
The next step here is to ensure that you top-load your pages. The most crucial information on your page is ought to be at or near the top of the page. Mobile users do not want to be reading for hours when they could get the answer to their queries in less than a minute. With a bulleted list to summarise the content, it will keep them hooked to the page. This will also increase your web pages.
Focus On Increase Your Page Loading Speed
Slow web pages get high bounce rates and this will translate to you losing many of your targeted audience. More than three seconds is too long and they will close the page and move on to your competitors. Skim through your website builder and check for any old code, it is one of the leading causes of slow pages. You ought to check that your website is compatible with the latest HTML and CSS plugins and you will be grateful for the extra views.
AMP (Accelerated mobile pages) is one of the many open-source projects that give mobile users a better browsing experience. What it does is it makes your pages load faster. You will also rank higher on Google SERPs.
Making your website mobile friendly is not a onetime then stop the process, but you have to keep on working to improve it. There are new technologies that will force you to keep checking the things that will increase your page loading speed, accessibility, among other factors.
Do you have any other ways you recommend for making a mobile browser friendly, drop a comment and we will share it with our users in Singapore and the Pan-Asian region?