SEO Checklist: Google Ranking Signals That Singapore Companies Should Prioritise

If you own a business in Singapore and are overwhelmed by all of the things that need to be done when it comes to SEO, then you are not alone There is an SEO Checklist. Google’s algorithm is composed of over 200 ranking signals. And with only 24 hours in a day, there are several entrepreneurs wondering how they will get it all done. However, the good news is, you don’t have to focus on all 200 of these rankings signals. Instead, you should make a list of those signals that are the most important–those that carry the most weight. In this article, we’ll discuss the top 8 signals that every Singapore business owner should spend most of their time on.




One of Google’s most important ranking signals is backlinks. And there are a couple of things that can make or break your digital marketing campaign. The first is your link score and the second is anchor text relevance.


Link Score


This is the number that Google uses as a way to quantify your backlink signal. The score is composed of each incoming link’s page rank and the number of links to your website.  This is why it’s so important that Singapore business owners focus on the quality of the links that they earn. Also, when links come from the same website, Google will usually only count one of them–meaning it carries less weight. You could always check InLink Rank to get an idea of what your link score is.


Anchor Text Relevance


If you want to tell Google what your website should rank for, then you should include the words in your anchor text. Whenever you add a link to your copy, it should contain an exact match keyword or keyword phase in it.  This is not to say that every link should be anchored by your main keywords. In fact, Google’s Penguin update suggests that your anchor text should be diverse. This ensures that your text comes across as more natural.


While no one knows exactly what the correct balance is when it comes to the amount of exact match text, you should consider looking at how your competitors are anchoring their text. In fact, use SEO SpyGlass to find out what their link score is.  




When it comes to content, there are three things that Google pays attention to. They look at your keywords, the length of your copy, and how comprehensive the copy is. Let’s take a closer look at each of these factors.




If you want to get on Google’s good side, then you need to be strategic about where you place your keywords. These words and phrases are one of the strongest rankings signals there is. It’s best to include your keywords in your title tag, positioning them as close to the beginning as possible.


Though your meta description does not carry as much weight as the title tag, you should also include them there. Another thing to keep in mind is to include your keyword in your H1 heading. This tag tends to hold the most weight.  




Google also checks the length of your copy. However, there is no ideal length. According to Google, how long the content is will be heavily dependant on the topic as well as the purpose of your page. But you should look at other pages that rank in your industry in order to get an idea of where your word count should fall.



RankBrain is apart of Google’s Hummingbird algorithm. RankBrain’s job is to analyse the metrics of good user satisfaction. It needs to know what all of these metrics have in common. In other words, RankBrain wants to know exactly what leads to good search results.


Most online content is text. And this means that your content needs to be as comprehensive as possible if you want to share common words with those that offer good user satisfaction metrics. Use tools like Website Auditor to your pages against on-page factors.


Technical SEO


It’s important to have a great technical foundation in place if you want to make sure that your SEO strategy is effective. You should pay close attention to two key factors. The first is your page speed. The second is mobile-friendliness.


Page Speed

When it comes to technical SEO, one of the things that can make or break your page is the speed at which it loads up. Users are very impatient, and if your website does not lead within seconds, they will leave. In fact, Google expects websites to load in 2 seconds or less. It’s so important that they have included this speed in their ranking factor. Quicker loading times means lower bounce rates and higher conversion rates. If your website is slow, then your  CSS, scripts, or images may be the problem.




The quickest way to knock your website out of the Google search engine race is to operate a website that is not mobile-friendly. Most of Google’s search queries come from mobile devices. This is especially true in the case of Singaporean users–a country that has an incredibly high mobile penetration. Google has recently switched to mobile-first indexing. So make sure that you choose a Singapore web design company understands that your page should work seamlessly on all devices. Use tools like WebSite Auditor to determine if your site is quick and mobile-friendly.


User Experience


When it comes to user experience, there is a lot of debate taking place. However, Google has stated that the best way to judge how good the user experience is to pay attention the way searchers interact with the page. Searchers usually know what they want and can easily identify when a search result is actually relevant to their needs. And there is one key factor that lets Google know if the user finds the page relevant: click-through rate.


Click-through Rate

Your search engine results page, or SERP, click-through rate, or CTR, is a ratio. And it’s calculated by the number of times that your search listing was clicked to the number of times your search engine listing was displayed. Google has filed quite a few patents that put much of their focus on CTR as an official ranking signal. There have even been studies which suggest that out of all the factors mentioned, CTR has the highest correlation with your website rankings.


If you want to check on your CTR, then you should use Google Search Console. Take a look at your CTR position. These averages tend to vary based on the query type. However, number 1 results have a 30% CTR, number 2 results have a 15% CTR, and number 3 results have a 10% CTR.




There is no doubt about, SEO can be pretty complicated, especially when there are so many ranking factors to consider. This is why a lot of business owners choose to work with an SEO consultant. They can help to steer you in the right direction and make sure each of these factors is in line with what Google requests. Whether you are working with a professional or doing it on your own, the important thing to keep in mind is that you should make a list of the factors that carry the most weight.