When it comes to social media marketing, there is no more popular platform than Facebook. It’s one of the best places to promote your brand, share valuable content, and offer customer support. So this makes it one of the ideal location to reach your existing and potential customers. Another great thing about Facebook is that Featured Images, Pages, Messenger and Boost give you the ability to optimise your page. However, there are ways in which you can optimize it even further in Singapore Marketer.
You should never neglect your own site in favour of solely using a social media platform. Facebook is not a substitute for your site, but a complimentary supplement. You should look at it as a micro-site.
With that being said, Facebook Pages offer several key benefits. It can give users a glimpse into your brand. It can help to make your brand name more visible. It can also give you a boost in the search engine result pages, or SERPs. In fact, in many cases, if you perform a search for a certain site, one of the first things you will see is their Facebook location Page.
What’s important to keep in mind is your search engine optimisation, or SEO. Even though Facebook is not your primary website, you should still use a few techniques to optimise it. This includes adding important long-tail keywords, both branded and non-branded, throughout the page and your posts.
Creating Your Page
When you create a Facebook page, you have several options to choose from. You can select Local Business or Place, Brand or Product, Company, Entertainment, Public Figure, or Cause or Community, create a facebook page. Only select Local Business or Place if you have one location.
This is a very important step in the process. So pay close attention. By taking the time to set up your page correctly on the front end, you’ll be able to better communicate your message in the long run. Once you have selected your desired page type, visit Facebook.com/pages/create and begin.
If your business only has one location, then start with a location page. But keep in mind that if you ever expand your number of locations, then there are several things you need to take care of on Facebook. In previous years, Facebook would require its users to request a location Page. This isn’t the case anymore, but when first signing up for another page, you’ll receive a warning message because of your multiple locations.
In the case of multiple pages, you need to consider your primary Facebook Page to be your main or “parent” page. The child pages are the location pages. Once you have been given access to the location pages tab, make sure you fill out each location out with the correct name, phone number, address, category, username, web address, email and about. Also, make sure that you use relevant keywords that you’re interested in ranking for.
Location pages also give you the option of implementing reviews and ratings. You could always hide these, but it’s a good idea to show your reviews because they can play a huge role in your digital marketing. Just make sure that you’re ready to respond to these reviews.
Keep Accurate Business Hours
Another important part of optimising your Facebook page is to make sure that your business hours are always up to date. Whenever your hours change, don’t forget to visit your Facebook account and make sure that the change is reflected there. Unlike Google My Business, Facebook doesn’t give you the ability to create custom hours for holidays and other special occasions events, so you should make these types of announcements on your posts or through advertisements.
Facebook provides you with a default domain that includes various numbers. Unfortunately, this is not very user-friendly. If you want to make sure that your customers can easily find your Facebook page as well as message you, you need to create a custom username. The key to ensuring that your Facebook Page is optimised is to use your brand name plus your location.
Just keep in mind that you can’t use spaces or underscores but you are allowed to use periods in order to separate the words. If you want to increase readability, then capitalise the words. Your username can be 5 to 50 characters long. Also, in order to create a username, you must be an admin.
Profile and Featured Images
The great thing about starting your own Facebook Page is that it allows you to show off your brand. Specifically, you can upload a profile/avatar, a photo in the featured image section, a video, or slideshow. You can take this opportunity to promote your testimonials or spotlight your team.
If you would like to encourage your visitors to interact with you and learn more about your brand, you can add a call-to-action, or CTA, button. This button is positioned immediately below your cover photo. Your CTA will depend on the specific action that you want your visitors to take.
For example, if you want your visitors to download your latest ebook, then your CTA would read, “Download Now.” If you would like them to call your store to learn more about a special offer your CTA would be, “Call Now.” You can change your CTA by clicking on the blue button just below your featured post.
Managing Comments and Reviews
Facebook is known for its ability to create interaction between brands and customers. It gives you a place to respond to comments and offer extra customer service if needed. However, Facebook can also help you learn more about your business.
Its review feature gives customers the ability to rate your products and services. In this way, you can learn more about what you customers appreciate about your brand and what you could change. It also helps to build your company’s credibility. You can enable this feature by selecting ‘Settings’ and then ‘Reviews.’ You can always disable the feature if needed.
Another great way to build credibility and trust is to use Facebook Messenger. This feature can help your customers connect with you. The key to getting the most out of Facebook Messenger is to work on your response time. And that’s because people can see your average response time on your page. The more quickly you respond, the better your company looks and the more inquiries you will receive. You can enable this feature by selecting ‘Settings’ and then ‘Messages.’ You can then select the option that allows people to contact you privately.
Organise Page Tabs
While this may seem like common sense advice, it can be easy to overlook when you’re creating multiple location pages. In some instances, you may even want to turn certain tabs off and on. Some may have a higher priority than others. Facebook also offers templates that can take all of the guesswork out of your organisation. You can find the templates by selecting ‘Settings’ and ‘Edit Page.’
Claim Unofficial Pages
If you have ever searched for your company and found pages with the same name, then you know how frustrating this can be. Not only do they have the same name, but these pages also feature maps, ratings, and reviews. And the worst part is that you don’t have any control over or access to these pages.
The good news is that you can easily solve this issue. You see, Facebook creates pages like these so that they can act as placeholders. It gives visitors a place to check in and leave comments and reviews. The problem is Facebook sometimes does this even though businesses already exist for these locations. So you need to claim and merge these types of unofficial pages. This will ensure that you have complete control over your brand. You need to regularly check for unofficial pages.
How to claim unofficial pages
Unofficial pages can be claimed by giving verification by phone, email, business license, and tax files. The quickest way to be verified is by offering a utility bill. This is especially the case if you don’t have a physical location, then you should offer a utility bill. You can expect a response within 24 hours. When the page has been verified, visit the unofficial page and select ‘Is this your business?’ and then ‘Merge’ and then submit.
As you can see, Facebook can be an extremely useful part of your marketing plan. However, just as with your everyday website, it must be optimised. Luckily, all it takes is a little knowledge of how the platform works and you can ensure maximum visibility.