What is the cost of hiring a website designer in Singapore? This is the question most business owners struggle with when they finally decide to set up an e-commerce website.
In this age, a business without a website is incomplete. This applies to all businesses, whether big or small. If you don’t have a website, you are missing out on many opportunities to grow your venture.
Your website is the fundamental element of your digital marketing strategy. The internet’s global reach means that websites are by far the most effective means of advertising your products and services. Moreover, the website gives you an online presence such that when people want to get additional information about your company, they can easily get it online
The problem, however, is that most entrepreneurs don’t know where to start with website design. The process is often lengthy and complicated. Although the internet has an abundance of free web development tools, most of them lack that the professional touch need to give your brand an upper hand in the market. It is recommended to seek the services of a professional website designer in Singapore.
The Cost of Hiring a Website Designer in Singapore
The reality is, there are no fixed costs for developing a website. Instead, the amount of money a web design company charges you for this task is dependent on several factors such as complexity of the project.
In simple terms, the type of website you want determines the amount of effort put in by the website designer, which in turn affects the fee that they charge you. A simple site will cost less money to build than a dynamic website with a database and a backend login interface.
Here is a breakdown of the different types of website in Singapore and how much they are likely to cost you.
A Basic Informational Website
If you are in the service industry in Singapore, you probably don’t need a complicated website. For instance, a lawyer only needs a site that shows their qualifications, area of specialization, experience, client testimonials and contacts.
Alternatively, if you run a small café, you only need a contact page and a list of available foods. News websites and personal blogs also fall under this section.
In summary, a basic business website would have the following features;
- A home page that gives an overview of the establishment, as well as the products and services offered.
- A contact page in case a client wants to get in touch.
- A login interface for the admin (you).
- E-mail subscription.
- A blog with a commenting section.
If your website falls under this category, it should cost somewhere between S$2,000 and S$10,000. This fee is exclusive of other elements of a website such as content creation.
An E-commerce Website
Online shopping websites feature a much more intricate design than their informational counterparts. The complexity is as a result of the numerous amount of functionalities and optimization required to ensure that the shopper has a fluid experience while navigating through the site.
A typical e-commerce website platform requires the developer to integrate the following features;
- A client login interface that supports account creation. The account should have their shipping address and display a record of previous transactions (where applicable).
- A product database that updates automatically and is linked to your actual stock. You don’t want a site that shows a particular product is available when it is already sold out.
- A product management functionality that allows the seller (you) to upload product images and descriptions.
- A cart functionality that allows the customer to make purchases using popular payment platforms such as credit cards, PayPal, mobile money, and so forth.
- A section where customers share their opinions and reviews of the products listed in your online store.
- Responsive website design to ensure that all users get a great browsing experience across all devices.
The cost of setting up an e-commerce store is Singapore starts at S$5,000. How further this figure goes up is dependent on the size of your online business. If it is within your means, you can complement the website with a mobile app because the majority of internet users do so using their smartphones.
An Online Discussion Forum (Community Websites)
Community-based sites are widely popular because they are strictly focused on particular topics (for example, best holiday destinations in Singapore). Despite the competition posed by Facebook groups, these online forums still hold their own. The standard features of a user-based website include;
- An account creation and login interface.
- A functionality that supports comments, as well as the uploading of multimedia content.
- A post moderation feature for site admins.
- A point rewards system to promote gamification and enhance user experience.
- A discussion forum.
Although it isn’t as dynamic as an e-commerce platform, a community website will cost a substantial amount of money, ranging from S$10,000 to S$30,000. The main contributor to this budget is the database required to store the profiles of the registered users. Thus, a populous forum costs more than one with a few users.
A Web-based Application
A web-based application, also known as a Web app, is a program that is accessible over an internet connection. They are similar to standard websites in that they run inside web browsers such as Google Chrome. The difference, however, is that they have a more complicated design than typical websites.
Additionally, there are different types of web-based applications. For example, Google Docs is entirely different from Airbnb. The common variants in this category include;
- Marketplaces – examples of sites that fall under this section include Amazon, eBay, Fiverr, and so forth. These platforms usually have three parties, the site itself, the merchant and the consumer. The requirements for this are essentially an enhanced version of what you would require of an e-commerce platform.
- Listing sites (directories) – the ideal example for this category is Yelp. These sites must support a robust review and rating system, as well as an algorithm that analyses user comments to come up with an accurate rating.
- A customized web portal – if you run an organization, you might require a web-based information management system that encompasses aspects such as payrolls, user profiles, job category, and so on. In such a case, you should go for a team that includes frontend and backend developers, as well as a project manager. The frontend developer designs the primary user interface, whereas the backend developer designs the interface used in controlling the portal.
Web-based applications are justifiably the most expensive types of websites to design. An experienced website designer in Singapore will charge you as much S$300,000 to develop a site that falls under this category. As expected, these projects take the longest time to complete.
As mentioned earlier, a business without a website loses out a great deal on the marketing front. That said, having a website (especially if it is poorly designed) doesn’t always guarantee success in your digital marketing endeavours.
Given its many benefits, we highly recommend that you seek the services a professional website designer in Singapore. Their expertise at optimization, coupled with the right marketing strategies, will certainly repay the investment and spur your Singapore business to greater heights.
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