Category

website design

landing page optimisation Hong Kong

Landing Page Optimisation in Hong Kong: The Complete Guide

By | Blog, website design

What Is Landing Page Optimisation?

Landing page optimisation is the process of improving the performance of various page elements to give your business the highest possible conversions from visitors who arrive on targeted pages. It is a subset of conversion rate optimisation.

It involves the use of methods such as A/B testing to improve the conversion goals of a given landing page. When done right, landing page optimisation in Hong Kong will help in maximising your ad spend value and to lower your customer acquisition cost.

To nudge you in the right direction, here are five types of high converting landing pages most businesses in Hong Kong use:

Click through Landing Pages

This is one of the simplest types of landing pages used in digital marketing. Their sole purpose is to offer on-site visitors with the necessary information about a service, product, or offer.

Moreover, this landing page design explains the advantages and the context of use to convince visitors to enter the conversion funnel. Such a landing page is created to increase click-through rates and guide visitors to specifically targeted pages.

Lead Capture Landing Pages

The sole purpose of lead capture landing pages is to collect visitor data and create a bank of prospects for the sales and marketing departments. According to landing page design principles, lead capture landing pages should not have any exit paths.

This means that the landing page does not have any internal or external links. It should only have the CTA button to submit user details.

Viral Landing Pages

These are landing pages that help businesses promote themselves through word-of-mouth marketing. The goal of this type of landing page is to get more visitors to sign up and spread the word about products or service offers.

Unlike other types of landing pages, viral landing pages should have social media sharing buttons. This way, visitors can subscribe and tell their networks about your brand.

Microsites

A microsite is a supplementary website for a large website. This type of landing page normally has unique vanity URLs that are related to the relevance and timing of a digital marketing campaign.

While they are more than just single-page websites, they are termed as landing pages since the traffic is from paid digital ads as well as print and TV ads. Movie trailer sites are the most common types of microsites. They not only drive high traffic to the main site, but they only exist for the sole purpose of promoting the movie.

How do you optimise your landing page? When it comes to increasing website conversions, marketers recommend a variety of strategies meant to increase traffic. The top item on the list of these strategies is landing page optimisation.

However, we have seen many people get confused and cannot tell the difference between the homepage and the landing page. For this reason, we cannot talk about landing page optimisation in Hong Kong without outlining the difference.

Here is a video that goes through 6 tips for creating high converting landing pages for your business in Hong Kong.

Source: Wes McDowell


Difference between a Home Page and a Landing Page

Although landing pages might seem similar to homepages, there are significant differences. The goals, purpose, and traffic of a landing page are different from those of a homepage. For this reason, you need to optimise them for the intended purpose.

difference between a homepage and landing pageSource: Multivu

A homepage is an introductory page on a website, and it serves as a table of contents for the website. A landing page, on the other hand, is a page on a website specifically designed to convert site visitors into leads.

A landing page is different from other pages in that it follows this criterion:

  • It has a form that allows you to capture your visitors’ information in exchange for a desired offer
  • Its sole purpose is to convert visitors into leads

To get a better understanding of the differences, here are more things to consider:

1.  Purpose/Audience

Landing pages are ‘pages’ someone lands on after clicking on one of your paid ads. Anyone who views your landing page has already shown interest in your brand or product. They will be much further down the sales funnel than someone who stumbled on your page organically.

Homepages serve a general-purpose, such as introducing organic visitors to the website. However, you also need to optimise the homepage to avoid making your traffic feeling ambushed. Moreover, you can get away with using selling tactics on your landing pages than on your homepage.

2.  Links

Landing pages only have one goal, to convert, while homepages have a variety of roles. For example, a homepage has a navigation bar and several links in the footer as well as social media links.

A landing page, on the other hand, does not have all these things. The goal is to keep site visitors on the landing page until they convert, so, it will not have obvious and distracting links.

3.  Content

The content on your landing page ought to be specific to your paid ads and the products or service you are selling. For example, if you are an insurance brokerage firm offering a variety of services, you should create a landing page catering to life insurance, health insurance, to name a few.

The person clicking on your health insurance covers will not care about your auto insurance or renters insurance covers. A home page, on the other hand, will have information about all your services.

4.  Call-To-Action

One of the most significant differences between a homepage and a landing page is the call-to-action. Landing pages are action-oriented, and they encourage visitors to convert. A CTA can be anything from calling a phone number, filling out a form, buying a product, subscribing to a service or newsletter.

Irrespective of your preferred CTA, it needs to be easily identifiable and straightforward. Often, having an offer tied to a CTA generates better conversions.

For example, instead of “Call Us Today,” try “Call Today for 15% Off.” This makes your visitors think that they are getting something for taking action. In comparison, a homepage does not need to have such a strong CTA.


Critical Elements of Effective Landing Page Design

Landing page optimisation is both a science and an art. To create a high converting landing page, you need to include the elements that give visitors a great user experience. They include:

  • Headline (value proposition)
  • Supporting copy
  • Layout (design)
  • Colour
  • Call-to-action
  • Media (images, videos, audio, et al.)
  • Social proof

You need to keep enhancing these elements from time to time, which is the essence of landing page optimisation. Unfortunately, there is no way of designing the perfect landing page in your first attempt. It will take a few tries before you master landing page optimisation in Hong Kong.

However, why does it matter? According to Google’s research team, it takes 17 ms for a customer to form a first impression of your brand. A good landing page will help your brand to visually communicate trust, quality, and help you stay ahead of the competition. This results in higher conversions and new customers.


Trends Shaping Landing Page Design in Hong Kong

Hong Kong is evolving at a fast pace. This means that the best landing pages today will be obsolete in a matter of days, weeks, or months. However, you can optimise your landing page design to keep up with the times and changes in SEO.

Here are trends you need to know of that are shaping landing page design in Hong Kong.

Background Video

When properly integrated, videos can make your plain and static design more engaging. However, adding videos to your landing page is a balancing act. Here are some basic rules you should follow:

  • Do not take focus away from the value proposition
  • Reduce video size. Preferably, it should be between 7 and 10 MB max
  • Use videos that flow. Jerky videos with many cuts are distracting
  • Use high-quality videos that are relevant to your message

type of content users prefer

Source: Business 2 Community

Oversized Typography

Using a much larger font than that on the rest of the page is one way of making your value proposition pop. This trend has become more popular as digital marketers begin to understand how people read online.

With changing online reading behaviour, you need to include the skim-ability of the content on your landing pages. However, working with font-sizes and typography can be tricky. Fortunately, you can find several tools available online that will help you decide on font sizes and improve your SEO.

Minimalism

There are many cases where the phrase, “Less is more” is true, especially when it comes to modern-day landing page design. Minimalism emphasises on streamlining both visual and written content to avoid visually overwhelming the visitor when they get to the page.

Minimalism design is clean, and it has two main benefits:

  • Improved cognitive load, which means that people’s brains will understand the content much faster
  • Web page speed optimisation: faster page load times tend to increase conversion rates

Live Chats

Answering your visitors’ questions in real-time via the live chat feature could help nudge them into converting. The livechat is also another way of creating a connection with potential customers by building rapport and trust. Moreover, the livechat feature will help improve your SEO and ranking.

To get the most out of livechats, you need to integrate AI and machine learning into your chatbot for a better user experience. The chatbot uses the answers to the frequently asked questions to provide instant feedback to the visitors no matter the time of day.

Moreover, machine learning and AI technology will allow the chatbot to understand how to answer new questions. The advantage is that you will eliminate the inefficiency caused by a human customer care representative, especially when the customer asks a question during non-business hours.

Organic Shapes

The current landing page design have exhausted the appeal of standard shapes such as squares, circles, and rectangles. However, we expect to start seeing the use of fluid and organic forms.

When these organic shapes are used correctly through proper pairing, they can create a visually appealing and directive page, yet soft to the eye. The forms also communicate approachability and friendliness.

Custom Illustrations

Custom illustrations were a big hit in 2019, and they are expected to continue in 2020 and beyond. This trend was popularised by readily available quality and authentic-looking stock photography.

Besides, custom photoshoots can be costly. Custom illustrations can communicate a variety of aspects of your offer since they are original and eye-catching.

Contrasting Colours

The best landing pages today have made great use of contrast, not only in colour but also in clarity. One of the best ways to apply this is to emphasise the CTA. To get the most efficiency, ensure that there is much negative space between the logo and the rest of the design elements.

men and women favourite colours

Source: Bee Free

The 2020 decade will bring new products, services, and offers. Brands are integrating SEO and landing page design to increase conversion rates. With the above trends, you are sure to gain more out of your landing page optimisation efforts.


The Ideal Landing Page Optimisation Process

A properly optimised landing page has the power to significantly increase revenue, serve as an aide to conversion rate optimisation, and help in achieving business goals. You must settle on an experienced landing page creator who has a defined process with guaranteed success rate.

One of the best landing page design processes is the conversion pyramid, as suggested by the Eisenberg brothers. The pyramid has five critical stages:

1. Functional

This is the base level, and it states that the landing page should be functional. The landing page creator should strive to eliminate any technical issues that might create friction in a visitor’s on-site journey.

2.  Accessible

Once you have a functional landing page, you should ensure that it is accessible. This means that the visitors should not have a difficult time accessing the targeted landing pages. Here, proper SEO techniques, coupled with PPC, among other paid ads, will become essential.

Also, they need to have the same impact on all your visitors irrespective of the devices they are using.

3.  Usable

Next, the landing page must be usable. This means that it should be clutter-free, and must not have any scrolling or readability issues, or banner blindness. The landing page creator needs to ensure that it has smooth navigation.

Moreover, it should prompt the user to take action as soon as possible after they land on the page.

4.  Intuitive

The hierarchy of the landing page elements should make sense. This way, visitors will get the drift of the page instantly and be motivated to take action.

5. Persuasive

Finally, all your efforts must persuade visitors to take action and become leads. With time, you should employ proper SEO techniques to turn them into loyal advocates of your brand.


Getting Started on Landing Page Optimisation in Hong Kong

Before you go looking for a landing page creator in Hong Kong, you need to learn as much as possible about landing page optimisation. Here are two critical steps of your sales conversion funnel:

Optimise For Multiple Traffic Sources

The traffic that comes to your site from paid ads will engage differently than traffic that lands on your website from social media. For this reason, you need to optimise your landing pages to cater to each traffic source.

Experiment with Different On-Page Elements

In addition, you must assess and understand the different on-page elements. This involves testing different value propositions, including social proof, and change form fields to ensure maximum traction.


Landing Page Optimisation for Lead Generation

The most important thing when doing landing page optimisation for lead generation is to increase the number of sign-ups. To attain this, you need to collect and analyse data on your target audience. This will go a long way in creating a landing page that is appealing and relevant to your visitors.

Leverage on User Data

The first thing you need is to start collecting data and creating buyer personas. These will help you in making relevant decisions that will help you know what to optimise.

You will need to collect different sets of user data, such as their gender, educational background, personality, income, age, and more. You will need to brainstorm, create surveys, and share them on social media and attach a free giveaway to entice your target audience.

After this, you will need to conduct A/B tests, to engage your audience.

Create a Heat Map

While creating a landing page for lead generation, it is best if you identified problems before they arise. This way, you will have fewer things to worry about.

A heat map is will help you with data visualisation. It allows you in tracking user mouse movement and the data is represented using colour. This way, you will know when and where users clicked, hovered, or scrolled on your landing page.

A heat map is necessary to help you know where you should place the vital elements on your landing page.

Use a Scroll Map

Scroll maps are similar to heat maps, in that they show the most scrolled areas of the landing page in colours. For example, red, orange, and yellow will show the most popular parts of the page. Colder colours such as blue show the parts that receive the least engagement.

Using heat maps and scroll maps will help you know which part of your landing page will entice users. Moreover, you should assess your confetti reports. This will show you where individual clicks occurred on the landing page. List and overlay reports, on the other hand, give you click percentages of the various individual numerical data and page elements, respectively.


Tips To Enhance Landing Page Optimisation in Hong Kong

If you want to improve your landing page design, you need to look at the best landing pages and how they incorporate SEO to improve conversions and maximise their ad spend. Landing page optimisation starts the moment that you begin doping landing page design but lasts as long as your website is active.

Think of it as creating a product. You will not create a perfect prototype on your first day. Instead, you will fail several times before you get it right. Landing pages work the same way, and these tips will help you improve your optimization process.

Make Your Offer Clear

A quote that goes, good marketing makes the company look smart, but great marketing makes the customer feel as mart. This is the analogy used by the best landing pages in the world.

When you start working on your landing page optimisation strategy, think about how you will give the customer positive emotions. The goal is to make them feel smart, inspired, appreciated, and excited.

To make the offer clear, start by thinking about your customer’s specific goal, and then turn the goal into a headline.

Keep the Important Part above the Fold

“Above the fold” is a term that traces back to print. The most interesting stories are placed on the first page above the traditional newspaper fold. This is the number one tactic used to sell newspapers.

You can do the same by keeping you valuable landing page elements above the digital fold. This is the point where the visitor has to scroll to get more information. However, this is not as simple with the age of smartphones.

types of gadgets used by target users to view landing pagesSource: CXL

This is where a scroll map comes in handy. The report will show you the location of the average digital fold on a variety of devices. Ideally, you should keep your headline, a few sentences of the body copy, and a CTA above the fold.

Apply Scarcity Techniques

Scarcity will compel the people who land on your page to act immediately else they miss out. You can do this by activating a limited-time discount, or offer a lead magnet such as a live webinar or a free e-book give away.

To give a sense of scarcity, add a countdown timer to tell them how long they have left until the offer expires.

Make Your CTA Buttons Straightforward

The essence of landing page optimisation is to get the visitor to convert as soon as they get to the targeted page. Your CTA buttons should be concise and distinct. In addition, you should use phrases such as:

  • Pick Up Here
  • Join Now For 10% Off
  • Try It!
  • Join To Download

These simple, yet clear phrases are effective in getting visitors to take action.

Add Contact Information

While livechat is the trend to watch, it will not hurt to add your contact information on the landing page. This includes your physical and postal address, email address, or phone number. Some companies use a contact form or a link to their help centres.

Besides, visitors who know that they can always reach the company and get answers to the frequently asked questions have a higher chance of converting.

Going Beyond Conversions

Almost every other landing page creator focuses his or her landing page optimisation in Hong Kong processes on increase conversion. However, there is more to optimizing a landing page than that.

The bottom line is that you want more sales, either through higher-order volume or through greater revenue per purchase. You will need to access your bounce rates alongside your conversion rate.

You can find the bounce rate of your landing pages on Google Analytics on Content>Site Content>Landing Pages and then click on Comparisons view from the icons at the top of the page. After this, select the bounce rate from the drop-down menu.

Other than the bounce rate, you could consider other analytics such as:

  • Percentage of new visits
  • Average visit duration

However, you need to track different metrics to know when you need to optimise your landing pages.

tracking metrics when optimizing landing pagesSource: Disruptive Advertising


Overview of the Landing Page Design Packages in Hong Kong

Anyone with the will can optimize a landing page. However, it virtually impossible for business to get a 100% conversion rate, and the best you can do is to optimise the landing page to improve the conversions.

Unless you are actively involved in landing page design in Hong Kong, it will be difficult to optimize your landing page properly.

For this reason, you should use a professional landing page creator with experience in landing page design and optimisation services. The general rule of thumb is that experienced and resourceful professionals will be more expensive.

With that said, the average landing page design cost in Hong Kong ranges between HKD 300 and HKD 3107 per hour, depending on the landing page creator. Depending on the landing page’s form, a landing page creator could take between 8 and 16 hours, sometimes more.

With that said, here is a price overview of landing page design in Hong Kong.

Landing page design Packages Standard Professional Enterprise
Annual cost HKD 28800 HKD 144000 HKD 596544
Monthly cost HKD 2400 HKD 12000 HKD 49712
Manpower hours 8 12 16
Hourly cost HKD 300 HKD1000 HKD 3107

 

The tables below highlight some of the critical services provided by PPC remarketing and management agencies and professionals in Singapore.

 

Services Standard Professional Enterprise
Market Research Target audience  research No Yes Yes
Keyword optimization Keyword research Yes Yes Yes
Keyword targeting Yes Yes Yes

 

Negative keyword inclusion Yes Yes Yes
PPC  management Daily ad management Yes Yes Yes
Marketing Influencer marketing Yes Yes Yes
Viral marketing No Yes Yes
Contextual targeting Yes Yes Yes
PR outreach Yes Yes Yes
Topic targeting Yes Yes Yes
CTA CTA Button optimisation Yes Yes Yes
Landing page Design Background video No Yes Yes
Organic shapes Yes Yes Yes
Custom illustrations No Yes Yes
Reports

 

Google Analytics Yes Yes Yes
Performance Analysis Yes Yes Yes

 

Scroll/heat maps Yes Yes Yes
Confetti reports Yes Yes Yes

 

Google analytics Bounce rate optimisation Yes Yes Yes
New visitors analysis Yes Yes Yes

 


Questions to Ask A Landing Page Creator before Hiring

Picking the right landing page design agency or professional could be the difference between the success and failure of your online marketing and SEO campaigns. However, the first thing should be to collect quotes from mentionable agencies and professionals in Hong Kong.

In spite of this, price should not be the only thing of concern. Here are questions you should ask a landing page creator before hiring. The aim is to determine the level of expertise, experience, and professionalism.

What Trends Are Shaping Landing Page Design in Hong Kong Today?

Landing page optimisation in Hong Kong is evolving at a swift pace. For this reason, you need a professional or agency that frequently monitors the trends. This allows them to provide holistic services for the modern digital platform. However, you will need to have done your research to have prior knowledge of the trends disrupting landing page design in Hong Kong and the world.

How Will My Visitors Go To Other Pages on My Website?

While landing page optimisation should focus on getting the customer to convert, they could find more value on other pages on your website. However, there should not be an obvious navigation link on your landing page since it distracts the visitor from the task.

However, the creator could link your logo to the homepage. This ensures that there is a connection between your landing page and your web page without affecting conversion rates.

How Do You Go About Landing Page Optimisation?

Landing page optimisation is a crucial aspect of the entire digital marketing and SEO campaign. While it is economical to do it on your own for a small business, you will need extra support when you grow or start having multiple campaigns.

For this reason, you need to ensure that the landing page creator has experience in high converting landing pages. This will ensure that you reduce your remarketing costs while efficiently managing your ad spending and increasing conversions.

How Many Fields Should My Landing Page Have?

By this stage, the landing page creator should have taken the time to evaluate your landing page. The number of fields will depend on the offer you have on the landing page. For example, if you are asking people to subscribe to your email list or for a newsletter, one or two fields are enough.

However, if you are giving a 50% OFF on a high-value service, you can ask for more details. Ideally, six or seven fields are enough.

How Do I Ensure That I Get Authentic Details?

Unfortunately, the chances are that you will get some people who enter fake details, especially when you offer something free. To counter this, you should send a verification email that redirects them to the download page.

Another option is to send the offer in the email. You will avert sending freebies to people who do not convert.


Conclusion

Landing page optimisation in Hong Kong is a move that seeks to get visitors to convert as soon as possible. You also need to ensure that you extend value to the visitor on the landing page from the paid ads.

We hope that this guide will help you in optimising your landing page design. However, it is still a complex sector, and a professional landing page creator is what you need to guarantee success.

Contact us today for professional web design services, which include landing page optimisation in Hong Kong. Our customer care team is on hand to give you a quote and book an appointment with an experienced landing page creator.

 

 

 

website design

Basic Things You Need To Know for a Successful Website Design

By | website design

A website is a necessity for any business in today’s digital world. Whether you have a small business or a large company, having a website can make a big difference regarding how the organisation reaches out to other companies and customers. By having a website, you can apply many different marketing strategies to spur the growth of your business. This diversity is because a website provides arguably one of the best platforms to advertise your business.

Through a website, customers learn about the business’s mission and vision as well as the services or products that it provides. It is critical for increasing sales and growing your business. Your business’s website can also help attract investors and other stakeholders, such as prospective employees and suppliers.

Your company’s website is also at the centre of the organisation’s online presence since through the website, since you can link the website to your advertising activities on social networking sites, pay-per-click advertising platforms, and forums. Therefore, if your business does not have a website, there are high chances that you are losing many opportunities.

Having a good website starts with website design. This article discusses the basic things that you should know about effective website design. The document is structured as follows. It begins by providing the meaning of website design and examining the importance of this process. Next is an analysis of the critical elements of website design, the conventional methods for designing websites, the best practices of website design, and the latest web design trends in 2020.

The article also compares website design and website development and discusses whether you should hire someone to design a website for you or do the design work by yourself. Along the same line, the average cost of hiring website designers in Hong Kong is also available. You will also learn about the factors that influence website designers’ cost. If you are thinking about designing your website, the article also provides some of the platforms that you can use. You will also get information about companies that offer web design services in Hong Kong and other website design resources.


What Is Website Design?

Website design or web design is the process of conceptualising, planning, and creating websites. The process involves many different aspects, which include coming up with a page layout, producing the content to be displayed on the webpage, and designing different kinds of graphics used on the webpage. Therefore, a web designer works on the layout, appearance, and, in some instances, the content of a website.

Importance of Website Design

When someone hears about a given company or business, the first thing they are likely to do is to check the company’s website. A business’s website is a reflection of what the company is. The site projects the corporate image of the organisation just as the business’s image gets depicted through other forms of advertising and the business’s activities. Therefore, a website can make or break a company, depending on how the website looks. A well designed, informative and easy-to-use website will attract more customers while a poorly designed site will not bring more customers.

As explained below, website design can help boost a company’s first impression from the perspective of the target audience. It can influence a company’s SEO strategy, it can help build trust from customers and other partners, and it can also help develop a business’s brand consistency.

First Impressions Count

When you come across a website for the first time, you are likely to get the same experience you have when you meet a real person for the first time. Individuals make spontaneous judgements, and it takes less than 10 minutes for someone to create an opinion about you. Similarly, it will take very little time for someone to decide whether to continue viewing the content of a website.

Any website should, therefore, get designed in such a way that it enhances people’s perceptions about your business’s brand when they arrive. It should persuade visitors to stay, which increases the likelihood of convincing them to become your loyal customers.

It Can Make or Break Your SEO Strategy

Any business that wants to have a successful online presence must have a great website design. However, if a website does not have a high search ranking, very few people will ever see it. In other words, website design can make or break your SEO strategy. Your website must be search engine friendly to have a good SEO ranking.

To achieve a high SE ranking, you should consider strategies such as making your site navigation search engine friendly, placing scripts outside of the HTML file, ensuring that URLs are search-friendly, and following W3C standards.

It Can Build Trust

Trust is a crucial issue in business, especially when you are interacting with audiences online. Given that your business’s website conveys an image of the company, you have to use the site to build trust with your customers and other partners.

Some of the things that you can do to make your website build trust include making it HTTPS secure, adding testimonials and reviews, linking the website to your social media platforms like Twitter and Facebook. You can also gain confidence by providing business contact information and ensuring that the site has a clean and modern appearance.

Brand Consistency

Brand consistency refers to the regular use of brand-related messages connected to a brand’s identity, the brand’s values, and the organisation strategy over a given period. Consistency implies that an organisation consistently delivers core messages, visual branding, and other brand aspects, which can strengthen the organisation’s brand recognition.

A well -designed website will deliver the aspects mentioned above, thus helping solidify your business’ brand identity and brand recognition. In turn, you are likely to get more customers through your website.


Vital  Elements of Website Design

A typical website has several key features, including overall design and visual appearance, colour scheme, navigation, mobile-friendliness, consistency, and page speed. These features, how they should be designed as well as what you should avoid, are listed in the table below.

Element Description/importance Dos Don’ts
Aesthetics Web design aesthetics refers to the attractiveness of a website. Studies have established that creating good aesthetics in services or products results in better user experience and product/service usability. ●        Make the content and graphic simple, clear, distinct and visible

●        Use images and pictures to emphasise your messages.

●        Use typography (different types of fonts) wisely. For example, sans serif fonts like Verdana and Arial tend to be easier to read online compared to serif fonts like Times New Roman and Courier.

 

●        Don’t make users think, wait or read to get the message that you are trying to convey. Ensure that the content does not require a lot of thought or reading.

●        Don’t use large files since such files take too long to load.

●        Don’t forget about the web site’s capacity to be accessed on mobile devices.

Colours Choosing the right colour scheme for your website can help in branding your business and influencing your visitors’ psychology. ●        Use colours that help advance your brand’s image.

●        Use white space.

●        Use colour to highlight the most important aspects of your website.

 

●        Don’t use just use any colour simply because it is your favourite.

●        Don’t let the colours you use hinder the readability of the website’s content.

●        Don’t use too many colours on your website.

 

Typography Website typography refers to the use of different types of fonts on a website. ●        Show some form of typographic hierarchy by using different font sizes, colour, weight, and contrast.

●        Include white text in your text to enhance the text’s readability.

●        Select appropriate fonts for your body text. As noted above, sans serif fonts are easier to read in comparison to serif fonts.

●        Don’t use fonts that are difficult to read.

●        Don’t make the text too small.

●        Don’t use too many different types of fonts on a single web page.

Images As people say, a picture is worth a thousand words. Web professionals know the importance of including images in the design and content of a website. It is because visual appeal is paramount. However, it is not true that any kind of pictures will do wonders.

 

●        Use images to illustrate concepts and guide users.

●        Include photos of real people.

●        Use images to demonstrate the obvious.

 

●        Don’t use too many images on one web page.

●        Don’t use images that are too large because they will slow down the website.

●        Don’t use generic images of individuals.

User Experience (UX) UX refers to the interaction that a user has with a service or product. As regards websites, the UX in web design considers every aspect of the site that shapes the website experience and ease of use of the website. ●        Provide similar UX notwithstanding the device used to access the website.

●        Ensure that all buttons and links function appropriately.

●        Ensure that users control their browsing experience.

 

●        Don’t let the website’s design hinder the readability of pages.

●      Don’t hinder a visitor’s ability to scan the screen.

 

●        Don’t let visitors wait too long for the website’s content to load.

 

Navigation A website’s navigation refers to a website’s feature that enables users to move from one web page to another.

 

 

●        Make navigation across different pages simple.

●        Use a canonical structure (e.g. use of titles or keywords for blogs).

●        Prioritize each menu.

 

 

●        Don’t use cumbersome menus.

●        Don’t use too many S.E.O. Keywords in the website’s navigation.

●        Don’t change the navigation on each page.

Mobile-Friendliness Designing your website to be mobile-friendly makes it possible for the website’s pages to function effectively on all mobile devices. ●        Ensure that the pages load quickly on all devices.

●        Use large fonts.

●        Take user experience on each device into consideration.

 

 

 

●        Don’t use tiny links.

●        Don’t clutter the website design.

●        Don’t adopt a given design just because it is fashionable.

 

Consistency

 

Website design consistency involves ensuring that elements repeated in the site’s pages remain uniform.

 

 

●        Ensure that users have similar experience across all devices.

●        Keep the website’s interface consistent.

●        Make navigations simple, clear and consistent.

 

●        Don’t use busy backgrounds.

●         Don’t use too many colours for different pages.

●        Don’t allow too many pop-ups on pages.

.

Page Speed

 

Page speed determines how fast a website’s pages load when a user clicks on a link. ●        Use light images.

●        Use simple navigation.

●        Conduct a speed test.

 

●        Don’t use weighty images.

●        Don’t use bold fonts.

●        Use less text and fewer images to make the pages lighter.


Conventional Methods for Designing a Website

It is essential to know how to design a website or at least understand how sites get designed. When it comes to creating websites that function well on both desktop computers and mobile devices, the most common methods that are useful include responsive and adaptive design. The two procedures are listed below.

Responsive Design

Response design is a type of website design that makes use of a single layout for a webpage and responsively adjusts the web layout to fit the screen of the user, whether it is a laptop, a desktop, a mobile phone or a tablet. As the name suggests, responsive website design will respond to any change in the width of the browser by adjusting the position of the website’s elements so that they can fit in the available space. It is because of this that a webpage that has a responsive design will change automatically to fit the screen where it is displayed.

Thus, with a responsive site, you only require one page, and everything will seamlessly respond and change according to the user’s browser or device. For example, people who are using a desktop to access your website will be able to see the desktop view while those with mobile devices will see it in mobile.

Adaptive Design

The adaptive website design creates different fixed structures that adapt to particular screen sizes. That is to say that with adaptive web design, you will have several versions of a webpage to fit different devices as opposed to one static page that appears the same on all devices.


Best Practices of Website Design

Whether you are involving a web design company or working on your own to design a website, you should be familiar with the right practices for website design. The suitable approaches website design includes providing an accurate description of the details of the site, maintaining a consistent branding, grouping similar content together, having simple navigation, and having a responsive design. Details about each of the practices mentioned above are listed below.

Describe, Describe, Describe

A precise and descriptive title on your web pages helps both search engines and people to find what the web page contains. The use of tiles to describe what a website entails makes the website’s content more visible to users. Additionally, having accurate and descriptive titles makes it possible for viewers to visit one page over others in a list of results obtained by a search engine. Therefore, describing everything that your website entails is essential because it makes your pages more visible to audiences and search engines.

Maintain a Consistent Branding

Your business’s brand is a unique story that creates a connection between people and the services or products that you offer. It is crucial for the website that you create for your business to match this story to make the company more engaging and genuine. And that is where brand consistency comes in.

Everything about the website from the content to the colours and layout of the pages should represent your brand. The website should continually deliver core messages and use visual branding and other related aspects that all reinforce your business’s brand awareness and brand recognition.

Group Similar Content Together

The Gestalt principle states that things that are alike tend to have a closer relationship than things that are not similar. That is, elements that share visual characteristics like size, shape, texture, colour, orientation or value will get acknowledged as belonging together.

A good website needs to adhere to the Gestalt principle of similarity by having the various elements of the site, such as text and graphics arranged according to how they are related to other components within the pages. It will make the website more presentable and appealing.

Simple Navigation

Website navigation tools make it possible for visitors to experience the various aspects of the website. A website navigation system is comparable to a road map that enables the visitors to a web page to explore and discern different components and information that the website contains. To make the user’s experience enjoyable, you should ensure that the navigation should be simple.

Simple website navigation includes things such as being descriptive, avoiding format-based navigation and drop-down menus, limiting the number of menu items, and making it easy to navigate the website on mobile devices.

Responsive Design

As explained above, a responsive design makes it possible for the website to respond and adjust itself to suit users’ behaviour environment based on factors such as the screen size and the device or platform in use.

Given that there are many types of devices that people can use to access the Internet, your website needs to have a responsive design. This way, many people will be able to access the site regardless of the device that they are using.


Latest Web Design Trends 2020

Web design trends are continually shifting. Based on the current trends, the year 2020 is undoubtedly associated with unlimited technical possibilities as designers try new ideas, revitalise previous designs, and regularly endeavour to implement new methods of web design. That said, some widely known web design styles will not go away soon, such as colour flat illustrations and minimalism.

But if you are looking for new trends, then features such as 3D graphic look, voice-capable interfaces, and focus on motion come to mind. Details about these trends and factors that you should consider before implementing any of them are listed below.

3D Graphic Look

The use of 3D features in websites started in 2011 when WebGL got launched. WebGL is a JavaScript application programming interface (API) used to render 3D graphics within compatible browsers without using plugins. In 2020, the 3D graphic look is likely to be implemented in websites on a larger scale. Some of the popular 3D designs include flashy or epic designs and others that are subdued or subtle.

Before using 3D graphics on your website, you should note that 3D images provide a better level of control compared to the conventional 2D models. You can use 3D images if you are interested in placing the images at any position of your web pages and getting the perfect look from these images. 3D graphics are also appropriate if you would like to show off your work on mobile devices.

Voice Capable Interfaces

Voice capable interfaces allow users to interact with a website through speech or voice commands. Examples of Voice Capable Interfaces include Google Assistant, Guru and Alexa. You can use the voice feature on your site if you are interested in making users access your website in a hands-free and eyes-free way.

Focus on Motion

Motion is an impact aspect of websites in 2020. It gets incorporated into websites using isometric graphical designs that entail fully animated and highly engaging visual displays. You can use motion aspects in your website if you are interested in content and presentations that move and play with the audience.


Website Design vs Website Development

Website design and website development are terms that are nowadays commonly interchanged due to the perceived similarities between what the two concepts mean. However, website design and website development are two profoundly different aspects of the process of building websites, and which require different skills.

At the basic level, website design refers to both the usability and aesthetic aspects of a website. Website designers use web design programmes like Adobe Photoshop to make a website’s layout and other visual features. That is to say that web designers craft the optical outline of a website. The web structure that web designers create can get referred to as a flat canvas that does not function on its own, creating a roadmap for web developers.

Web developers, on the other hand, take web design and go ahead to make an operational website from the model. Web developers use tools such as HTML, JavaScript, PHP and others to convert web designs to functional websites. In other words, web developers use the design prototype of a website to create a fully functional website.

One question that continually comes to mind is when to use website design or website development. This question can be answered by merely looking at what web designers and web developers do. If you would like to create a website layout and decide the visual aspects to use, you should go for a web design company. On the other hand, you should choose website development services if you need help with making your web layout fully functional and determining whether the functionalities that you desire are possible.


Website Design: Hiring vs Doing It Myself

If you are planning to create a new website or update an existing one, one question you are likely to ask yourself is whether to do the work on your own or hire an expert.  Unlike the situation in the past when it was imperative to hire a professional to help you with creating a website, nowadays you can create your site even with basic knowledge thanks to the availability of tools such as online website builders.

You may be confident to build a website by yourself or still choose to use the services of a professional. The choice that you make should depend on several factors, including the purpose of the website, your level of expertise, and your budget.

Purpose of Your Website

The use of your website has a significant bearing on the features that the site should have, and the level of skill required to build the website.

You may need a brochure website, which is the most straightforward form of a website to showcase what your business does. Such a website simply gives a company a web presence and provides information such as your vision and mission, pricing, the products offered, and contact information. Designing a simple website requires a relatively low level of skill, meaning that you can give it a try even if you are not a pro.

On the other hand, you may require an e-commerce website that showcases products and makes it possible for customers to create and cancel orders, edit transactions, and make payments. Such a website is a bit more complicated. Sites that combine e-commerce functionalities and other application functions are far more complicated and will need to be created by a professional.

Your Level of Expertise

If you are a web designer or web developer who can create a functional website from scratch, then you can always build the site that you want. In contrast, if you do not know how to design a website, you should consider hiring a professional.

As noted above, you can still make your website even if you are not a skilled programmer. There are online website builders and other platforms such as WordPress that you can use to create a website by yourself.

Your Budget

A website’s cost can range from between US$50 and US$5000 depending on whether you build the site by yourself or hire a web design company. An e-commerce website will cost even more because of its complex nature. Your budget should guide you on whether to build your website or hire a professional, especially for a site like an e-commerce platform.


Average Costs of Website Designers in Hong Kong

The cost of web design services in Hong Kong varies depending on the type of website that you would like to build. On average, it will cost you between $12,000 and $150,000 to design a website. This amount will cater for the cost of developing the site and launching it. The cost of routine maintenance ranges between $35 and $5000 a month, which approximately range between $400 and $60,000 a year.

Based on a 2018 report by Hellotoby, a Hong Kong-based freelancer website that collects data on contracts between service providers and their clients, the average costs of designing different types of websites (informational/small business; corporate website; e-commerce website) in Hong Kong are on the table below.

Type of website Minimum cost Maximum cost
Informational/small business HK$5,000 HK$30,000
Corporate HK$70,000 HK$150,000
E-commerce HK$100,000 HK$300,000

 

Further, data from WebFX, an organisation that provides digital marketing services, shows the costs of designing different types of websites as tabulated below.

Type of website Minimum cost Maximum cost
Small business $1,000 $10,000
Medium-sized business $10,000 $50,000
Enterprise-level company $50,000 $100,000

Influencing Factors of Website Designers’ Cost

The cost of hiring a website designer varies based on factors such as the magnitude of the project, the experience of the designer, how technical the task is, and how creative the designer needs to be.

The Magnitude of the Project

The cost of developing a website will vary depending on the size of the project. The project can be a simple layout website, a small business website, a medium business website, or a big company website. The sizes of these websites vary due to factors such as the number of pages required and additional features such as e-commerce interactivity features. The larger the project, the more it is likely to cost.

The Experience of the Designer

The experience required to design a website also varies with the size of the project. Simple websites require people with fundamental skills, while intricate sites like e-commerce websites require skilled and experienced web designers and developers.

How Technical the Task Is

The technicality of a task depends on the purpose of the website. The more technical the web design work is, the costlier the project will be.

How Creative the Designer Needs to Be

The level of creativity involved in website design also varies. You may require a simple website with 2D images and text or a more sophisticated model that includes 3D photos, voice-capable interfaces, and motion effects. The more features you want, the more creative the web designer should be – and this will influence the web designer’s cost.


Platforms You Can Consider to Design Your Website

If you choose to design your website, there are several online platforms that you can use. Five of the platforms are listed next.

Squarespace

Squarespace enables users to design fully featured personal and business websites. The key features of Squarespace, which are also the platform’s USPs, include multiple templates, ability to customise, and other quality features. Users have free trials and service charges that start from $12.00 for personal websites and $40 for e-commerce websites.

The pros and cons of Squarespace are listed below.

Pros

  • High-quality templates as regards design and flexibility.
  • Quality website features.

Cons

  • Users have to rely on the platform’s inbuilt features.
  • May be a bit difficult to get used to.

Wix

Wix is a free online website builder that you can use to create MySpace layouts, Flash websites, and do much more. With the aid of a browser-based interface, you can use Wix to choose from a wide range of design templates or begin with a blank canvas. The website that you create gets hosted on the Wix server. To have control over the domain name, you need to upgrade to a premium package where you pay from $4.95 a month.

Pros

  • Dependable site speed
  • Availability of many website templates, which one of the platform’s USPs.
  • In-built drag and drop interface

Cons

  • Templates are not interchangeable
  • Free websites hosted on Wix are required to have Wix branding.

Weebly

Weebly is a free website building platform that enables anyone to create their websites. The platform has more ten 12 million registered users because of its nature as a free website builder and ease of use. The fact that users can create websites within a short period is one of Weebly’s USPs. You can choose the free version of Weebly or opt for the paid version (Pro plan), which provides access to more exciting web design tools.

Pros

  • Good site speeds.
  • It has multiple templates to use.
  • User-friendly and efficient editor.

Cons

  • A Limited number of blogging tools.
  • Further help needs additional payment.

Webnode

Webnode is a website builder that offers a range of features to create personal, business, and e-commerce sites. One USP of this platform is the drag and drop web editor. Another USP of Webnode is that while using the platform, you can create a website within minutes. The platform offers a free trial period of 15 days, and after that, there is a paid plan that starts from $3.95 a month.

Pros

  • Easy-to-use Interface.
  • It has an Inbuilt mobile version.
  • Many language platforms.

Cons

  • Limited templates.
  • Poor support.
  • Limited paid version features.

Webs

Webs is a free website creator with more than 55 million websites designed. The platform targets small businesses and entrepreneurs and has many of the features that other online website creators have. Also, a critical USP of Webs is that sites created using the platform are compatible with Google Checkout and PayPal. It means that you can use Webs to add e-commerce functionalities in your website.

In addition to the free trial version of Webs, you can pay for more features from the platform, starting at $5.99.

Pros

  • It is a reliable option for building a robust, free website.
  • Instinctive drag-and-drop editor.
  • Has an app store that makes it possible for you to integrate more third-party applications.

Cons

  • It has only 40 templates compared to Wix, which has more than 500.
  • It has a long loading time.
  • Cannot modify HTML/CSS codes.

Website Design Companies in Hong Kong

There are several companies providing web design services in Hong Kong. Seven of these companies and details about them are listed below.

MediaOne Marketing

MediaOne Marketing is an integrated digital marketing company that not only specialises in web design, but SEO optimisation, content marketing, PPC marketing and Social Media marketing as well. If you’re looking for your website to draw in customers, and reach new markets, MediaOne is definitely the agency to work with!

DMA | Digital Marketing Agency

DMA is involved in web design and also provides other related digital marketing services. You can rely on this company whether you need a website for a start-up or an established corporation.

Marketinagency.io

Marketinagency.io designs websites and also provides related services such as SEO and digital marketing. You can use this company’s services whether you have a small business or a large corporation.

iCrossing

In addition to building websites, iCrossing also provides other types of digital marketing services, including developing mobile applications and carrying out social campaigns. You can rely on this company if you would like to build any kind of website for your business.

Digital Butter

Digital Butter specialises in website design, website development, online marketing, and e-commerce. The company provides specialized solutions to help small businesses, startups, corporate enterprises, and e-commerce businesses, with competitive rates for each category.

WeCreate

WeCreate provides web design services as well as branding, app development and e-commerce solutions. You can use the company’s services if you need any kind of website design service, from building a simple website to creating a multifaceted e-commerce site.

Creatix.

Creatix designs websites and web application layouts for organisations. Therefore, you can use Creatix if you are looking for a company that has professional web designers and web developers.

Visible One

Visible One is a technology company that provides bespoke result-oriented solutions to help businesses digitize their operations. The company is renowned for building responsive websites for small and medium-sized enterprises and other types of organisations. Visible One makes websites at prices ranging from $6000 to more than $100,000.


Other Website Design Resources

Other web design resources are useful in simplifying the website design and development process. Examples of these resources are listed below.

Web Mobile-Friendliness Optimization Resources

Web mobile-friendliness optimization resources get entrenched to make websites mobile-friendly. Such resources include:

  • Mobile-Friendly Test from Google
  • BrowserStack
  • Mobile Friendliness Tool from W3C

Design Tools

There are different types of tools used in web design. Examples include the following:

Web Design Inspiration

There are various resources that you can use for web design inspiration. These include:

Royalty-free Photography

These resources provide help with photographs required for websites. Some of the royalty-free photography resources include:

Typography Font Packs

Typography font packs are font resources that you can use in your website design. Examples of these resources are listed below.


Web Design & Digital Marketing in Hong Kong

Successful website design is essential for any business in today’s digital environment. This article has provided the meaning of website design and discussed various necessary things that you need to know about designing a good website. These include the importance of an excellent site, the critical elements of website design, the conventional methods for creating websites and best practices of website design, the latest web design trends in 2020, and the difference between website design and website development.

Given that your website is the image of your business, you need to have it well designed. A good website can improve your brand’s consistency, augment the brand’s recognition, and establish trust with your customers and other partners. If you are looking for a company that can help you design and develop a website that attains the attributes mentioned above, you should try the services of MediaOne.

At Mediaone, our experienced team of developers and designers work closely with each of our clients to ensure that we help you take your business to the next level! By building a well-designed, informative, and interactive website, you can be sure to attract more keen customers to your business!