A Guide to the Cost of Web Design and Development in Singapore

One of the wisest decisions an entrepreneur can make in the current world is to create a web design and development for their business. For the past 20 years, there has been an increase in the number of internet users across the globe. What is the cost of web design and development in Singapore?

Statistics show that most Singaporeans spend more time on the internet and even perform most of their business transactions there. This shows how much the internet is important to any company/organization.

If one is not into web design and development, it is difficult to determine how much they should spend building their website. The good this is that there are millions of websites out there, which means there is a high number of web designers.

If you wish to start a website in Singapore, you must first understand that there are various factors that make the prices vary. Some of them include:

  • The number of pages you want to create for the site
  • Your budget
  • Purpose of the site
  • Special features for the site
  • Your preferred design
  • Number of updates to be made, for instance daily, weekly or monthly
  • CMS (content management systems-such as Enterprise, Advanced, Basic)
  • The target audience

You need to consider these factors before embarking on the web design and development process. Once you have analysed all the factors, you can then decide which type o website to build.

There are various types of websites you can create, and all come with different prices. Let’s have a look at them.

  1. An E-commerce Website

Just as the name suggests, the main purpose of this site is to sell products/services. An e-commerce site is vital for entrepreneurs who wish to take their businesses online.

You must be asking yourself why such a website is worth investing in. There are various features that make it unique. First, with proper marketing techniques such as search engine optimization (SEO) the website owner can attract more traffic to their site. In most cases, more traffic means more sales.

Secondly, this site enables the business owner to collect customer data which they can use to reach out to the customer at any time. It also helps build a healthy relationship with the target audience.

It is also worth noting that the automations in an e-commerce site enable customers to purchase items any day and any time. Considering that half of internet users in Singapore buy stuff online, this is a valuable feature. Other features include: dashboards for customers, optimizations and multiple languages.

An e-commerce website’s cost ranges between $5,000 and $50,000.

  1. A company website

With the increasing number of internet users in Singapore, a company is easily found if it has a website. A website doesn’t only represent your company but also helps strengthen your brand. A company that reaches out to more people via their website usually makes more sales.

A company website mainly consists of information about the company itself. In order to determine how much you will spend on a company website, you need to understand how much traffic you’re attracting.

Websites for a small-sized company come with some basic content management systems and social media widgets (they usually contains 10-20 pages). On the other hand, a website for a mid-sized company usually has around seven sections and 20-30 pages.

Lastly, websites for large companies usually have around forty pages and a maximum of eight sections. Some features of company websites include:

  • Contact form to help reach out to the customer.
  • A blog to give updates on the products/industry/trends.
  • Database and logins for the customer.
  • Domain and webhosting.
  • In-built analytics where the webmasters can manage customer orders and track the behavior of the customers.
  • Media such as animations and videos.
  • Reviews and comments from customers/visitors.
  • A newsletter signup which enables the company to get in touch and build strong relationships with visitors and customers.

All the features mentioned above are found in a basic company website. Such a site in Singapore would cost you approximately $5,000-$20,000.

  1. Web applications/platforms

Website applications/platforms are more complex than other sites. Let’s have a look at the different types and costs.

  • Listing site

Yelp is one good example of a lusting site. It is a portal that contains a list of millions of businesses across the globe.

A user of such a site usually creates a profile and submits reviews on services such as transportation and accommodation in different places. A listing site usually costs between $20,000 to $50,000 SGD.

  • Marketplace

This is a web application that connects a buyer and a seller.The platform usually involves three parties –a vendor like Amazon, the customer/buyer and the webmaster who processes the business transactions. A Marketplace contains features such as listings of products/service and customer reviews. It costs $50,000-$300,000.

  • Group buy website

A group buy website allows buyers to acquire products posted online at a discount (a limited time frame for the offer is given). To do this, buyers must first register. Features include group limited discounts and product/service listings. It costs between $24,000 and $50,000.

  • A custom software

This type of web application is complex and requires a web developer to build it from scratch. An example of such a customized system is Software as a Service application (SaaS). Considering the complexity of its functions, it is advisable to get a programmer(s) to build it. It costs more than $240,000.


The figures posted above shows the approximate cost of designing and developing a website. One problem that aspiring entrepreneurs and companies face is finding the right web developers to build their site.Web design companies are only a Google search away. Once you find these web design agencies, ensure that they have built a website similar to what you are looking for. If not, move on to the next one-you don’t want them working on something they are not familiar with.

Great web developers take time to understand what your business requires before they start working on your website. They should also understand other aspects such as SEO which enables websites to achieve good rankings on search engines.