Your first impression is often the one that people tend to remember the most. When it comes to your website design, this is where your audience gets to know more about your business. It’s also where they decide whether or not they are interested in doing business with you.
So it’s very important that your website be well designed. Your design can go a long way towards gaining customer loyalty and trust. Hiring a specialist in website design is great if you’re a beginner to web design. However, if you’re already designing your own, here are a few business website design tips that you can use to build a solid relationship with your audience.
1. Create a Solid Layout
If your website features a poor layout, then your visitors will become confused. So the more intuitive your design, the more likely your visitors are to stick around and possibly convert. One of the keys to creating an intuitive layout is making sure that your design is responsive and mobile-friendly. Responsive sites adapt to the size of the screen, no matter what device the visitor is using. In most cases, your website will be viewed on a mobile device as this is the primary means by which users surf the web.
It’s also important that your website be visually pleasing and designed specifically with the user in mind. It should be easy for your visitors to browse and navigate your site. Your fonts should be readable, you colours should complement each other, your graphics should be interesting, and you should have the appropriate amount of white space. Not only that, but your website content needs to be well-written, helpful, and engaging.
2. Be Helpful & Transparent
There is no greater way to build trust and loyalty than by being transparent. Your business needs to be upfront about your interests and motives. One of the best places to demonstrate this is on your About Us page. This is where you can share information about what your brand stands for, who the employees are, what you offer, how it works, and what makes you different from your competitors. If you want to engage your audience, you should create a knowledge base and publish blogs. By providing your audience with information that is valuable and helps them in their everyday life, they will begin to trust you more. So provide answers to their most frequently asked questions and help them solve their problems. If you operate an e-commerce website, then your product descriptions must be accurate and useful. Always be upfront about what your return and cancellation policies are. Go the extra mile and share your financial statements and press releases. This is especially the case if you own a Nonprofit organisation and would like to encourage people to donate. 3. Use Case Studies & Statistics
It’s important that your audience understands what you do and how you do it. This means that you need to be able to provide them with solid examples. Case studies are a great way to showcase your services and products as well as all the ways in which they have helped your clients. You may also consider using statistics as a promotion tool. The key is to show your audience real numbers and the facts behind them.
4. Use Testimonials and Reviews as Social Proof
One of the most effective ways to build trust through web design is to include a page that is dedicated solely to comments left by your customers. In most cases, this means that you will use testimonials and customer reviews. This page can help to ensure that your customers know how reliable your business is. People tend to rely on the opinions of their peers. And they want to know the experience that others has with your services and products. You may even include reviews by the top influencers in your industry as this will give you even more credibility.
Try embedding the reviews from your Yelp page. And remember, you should always reply to the reviews that your customers leave. It doesn’t matter if they are positive, negative, or neutral. The customer needs to feel as if they are being heard. Also, by interacting with your customers, you can possibly turn a negative review into one that is positive. This also shows your future customers that you are willing to do whatever it takes to ensure that the customer is satisfied.
5. Put Your Awards and Certifications on Display
Another excellent way to win the trust of your customers if to post your awards and certifications on your site. People are often impressed by these types of recognition. For example, if you are the owner of a Singapore fitness facility, then you can showcase the certifications you have the exhibit your appreciation for knowledge building and education.
Keep in mind, however, that no matter what industry you’re in, it’s bound to go through a few changes here and there. And that means you need to make sure that your certifications are always current and up-to-date. Make sure to invest in the knowledge base of your employees.
6. Craft Your Own Voice
If you want to form a true connection with your audience, then you need to work on developing a unique voice for your brand. Not only does your business need to have its own set of values, mission, and vision, but it should also have its own personality. You should implement this voice through the content on your site and social media. You should also use it in your customer service efforts.
7. Showcase Your Newsletter Sign up
When it comes to reaching out to your target audience, you will hardly find any method more effective than email marketing. And that’s because it’s an excellent way to build trust and nurture a relationship over a long course of time. Whenever you provide your audience with industry updates, information, coupons, freebies, and advice through email, it communicates to them that you actually care.
The key to getting people to sign up for your mailing list is to place your newsletter signup option in an obvious place. Your call to action needs to be strong and one that lets the visitor know that there is value in signing up for your emails. Just make sure that your emails are friendly, compelling, and engaging.
What a lot of Singapore business owners don’t realise is that you can build trust with your audience before you ever have actual contact with them. And this is primarily done through the use of a great web design. The design of your site plays a big role in customer relations. People will often judge your brand simply based on the look, feel and navigation of your website.
So create a layout that is intuitive and responsive. Be open about who you are and what your business practices are. Use facts and figures to show people how you have helped others. Leverage your customer reviews and testimonials as a form of social proof. Make sure that people are aware of your awards and credentials. Create your own unique voice. Also, ensure that your newsletter signup is in a prominent place and has a strong CTA.