It’s one of the best times in which to start your own website. However, it’s one of the most difficult times in which to market it.There are some mistakes new Brands make that affects their SEO in Singapore. This is especially the case when it comes to search engine optimisation, or SEO. There are a lot of Singapore businesses that struggle with SEO due to all of the constantly changing rules.
Despite these challenges, SEO remains a fundamental part of website promotion. In fact, it can make or break your online strategy. This is why it’s so important that you avoid some of the most common mistakes that Singapore businesses tend to make.
Ignoring local search and poor keyword planning
If you want to get the most out of your SEO, then it’s important that you use the proper keywords. They need to be competitive and be able to capture the essence of your business. This can help you to achieve a higher ranking. This requires a significant amount of thought and planning. It also requires a great tool such as Google Keyword Planner.
Also, it’s important to consider local search. Local search happens to be at an all-time high. In fact, according to research, 85-95% of consumer engagement happens through local web pages and listings. Use tools such as KeywordTool.io, Ahrefs, and AnswerThePublic in order to perform detailed keyword research. Be specific about your location.
Not combining your SEO with your brand marketing strategy
If you want to get the most out of your SEO marketing, then you need to make sure that you align it with your brand marketing strategy. The more clarity you have about your overall goals, the more clear your marketing objectives and the better your SEO execution.
This means that you should make sure to take both into account when doing your keyword research, content creation, and when creating the aesthetics and brand messaging for your website. The key is to make sure that everything is consistent as this will ensure that your visitors stick around for longer periods of time.
Ignoring best practices when creating content
While a lot of Singapore business owners understand the concept of having Google index their content, many never really think about the chances of having their content deindexed. You see, Google rewards blogs that offer quality content. But it also punishes blogs that have poor content.
In this case, quality content means more than a few blog posts that are well-written. Instead, it means that the website consistently provides large volumes of well-written content. Also, the content is created with best practices in mind.
If you are following best practices, then you post content regularly. The content is fresh and is not repetitive. You always make sure to update your old content, if the information is outdated. You regularly eliminate links from spam comments. You make it a practice to link your content to the most authoritative websites. Your keywords are well-researched. You also avoid black hat tricks like keyword stuffing.
You don’t distribute your content
After you have created your content, then you need to make sure that it is distributed. It’s important that it reaches as far and wide as possible. It’s a good idea to send your content to the leaders and influencers in your industry. This way, you can get a significant amount of visibility for you brand. It’s also a great way to get guest posting opportunities and earn quality backlinks.
Just make sure that when doing your outreach, that you have the contact information for the right point of contact. This is because blogger outreach can be extremely time-consuming and you don’t want to waste time on the wrong people. Use tools like Norbert to find emails based on the names of your prospects or you do email verification of the email addresses that you already have.
Not spending time on social from the very beginning
It is very important that you remember that SEO is not just a strategy that you use on your website. There are on-page factors involved as well. This is specifically the case when it comes to social signals. They can have a huge impact on the way that the search engine performs.
For example, let’s say that you are the owner of a fitness centre. Of course, your business would benefit from regular SEO as well as high quality content. However, it also very important that you take the time to establish a solid social media presence. Not only will this help you to market your business, but it will also help you to build trust with Google. According to research, there is a link between social engagement and a business’ rankings in Google.
This means that you would need to encourage all of your existing clients to like your business page on Facebook. Let them know that you would appreciate it if they left reviews on your page as well as any other local listings. Encourage as many people as possible to follow your business on social. When you gain popularity on social media it can lead to a wider distribution of your website’s content, which will help to give you a boost in the search engines.
Not paying attention to SEO trends and updates
Sure, you could easily hire an SEO firm to optimise the content on your site for the search engines. However, you must keep in mind that SEO is a process that is ongoing. You need to make sure that SEO audits are being performed and on a regular basis.
Google is always making changes and updates to its search algorithm. They take several factors into account in order to ensure that they deliver the most accurate and relevant information possible to their users. While some of these changes and updates are small, others can have a huge impact on the way Singapore businesses run their campaigns. So it’s important to pay attention to these trends.
While SEO can be extremely helpful to your brand, a lot of Singapore business owners find it a huge challenge. And that’s because SEO is constantly changing. What works for you today, may not work for you tomorrow. This tends to be very frustrating if you are trying to find a reliable and consistent strategy. Also, even when things remain the same, there are an endless amount of factors that you must consider.
However, despite all of this, SEO is still a crucial part of your business. Though it can be challenging, the pay off is pretty big. The good news is that you can always hire a team of dedicated developers and SEO specialists to make the process a little bit more manageable.