In September 2014, the number of websites in the world hit the 1 billion mark, and the number keeps rising. Search engines are some of the best sources of organic traffic and so it is worth working towards ranking high on the first page. Research shows that over 84% of users on Google hardly click on to the second and subsequent pages. If you do not rank on the first page, you will losing traffic that could catapult you to the status of a major player in Singapore’s economy.
In 2017, Google released a comprehensive list of the factors they will consider when displaying the results of a user’s query, so it is important that you pay attention to the items. Here are 14 proven ways of improving your website’s SEO ranking in 2018.
Reduce Your Page-Loading Speed
Google has metrics that measure the page loading speed, and it affects your sites ranking. Your site visitors will have a hard time navigating your website and this raises the abandonment rates on your site. Statistics show that a page that takes longer than 3 seconds do is slow and it will ultimately affect your rankings.
There are various tools you can use to test the speed of your site from anywhere in the world, leave along Singapore.
Optimise Your Website for Mobile
Most people access the internet via mobile devices and it is important that you get your website optimised for mobile. Recent figures show that over 65% of Google users are on mobiledevicess.
Google and other search engines are keeping with the times and will rank mobile optimised websites higher than the rest, since they offer a better user experience to the majority.
Create Valuable Content and Update It Regularly
When was the last time you updated the content on it? If the content is stull the original one you posted back, you probably do not rank very well on SERPs. According to Neil Patel your content nerds to be recent relevant and of high quality in order to get a better ranking.
Valuable content makes your visitors want to keep coming back. It will also increase the time users spend on your site. The result is lower bounce rates and they will interact with more pages on your site.
Use Language Your Target Audience Can Identify With
There is always the notion that speaking industry jargon to show what an expert you are, but that could be turning people off and increasing your bounce rate.
Your content ought to be in a language that most people can understand. There are online applications that can help you identify jargon for you to rectify.
Use Header Tags
Headings help break your content into sections making it easier to read. Header tags also help improve the aesthetics of your web pages. If your site is only a wall of text, it reduces the readability statists, and this will have a high bounce rate, which affects your ranking.
Optimise Your Pictures
To add more appeal to your site, ensure to include images. However, you need to ensure that there are optimised for them to improve your SEO and increase your ranking. Keep note of the file size and format. Before you upload the images, compress the images to optimise them, and they will not affect your site loading speed. You can also name the images differently by using your industry specific keywords in the name of the picture or on the caption.
Attach a Blog
Blogging is flawed upon nowadays, but did you know that it could help your business grow in not only Singapore but also the entire pan-Asian region. It will help in generating leads and you can use the blog to show your visitors that you are an expert, and you can use it to increase value for your audience. Since regular and fresh content is one of the ways to attract people to your page, blogging helps them keep checking on what is new and t will improve your ranking.
Use Keywords Intelligently
Keywords play a major role in SEO ranking, and it begins with knowing what your target audience in Singapore use when making queries on search engines. Include the keywords in your content, but do not go overboard. Keyword stuffing will be picked up as a red flag, and it makes the content boring.
So use them sparingly and naturally in the sentences. You can include them in your headers as well as image names and captions. There are also long-tail keywords that involve two or more words that users use on a search.
Use Outbound Links
This is primarily for the credibility of your website. All your data and statistics need proof so that you can be taken seriously as a professional. However, you ought to ensure that your sources are from authoritative sources that have relevant and updated content. You should also include internal links and they will help direct your users to other pages on your website with similar or relevant content.
Fix Broken Links
As much as outbound links are great, you have to be wary about broken links, they can adversely affect your SEO ranking. It will also look like you are an armature if you direct your visitors to an invalid website.
Use Multimedia Content
You can go a step further than just providing images and text. You can add slideshows, videos, infographics, or audio on your site to break the monotony of texts. It is a fact that people would rather watch rather than read, and it can increase your ranking.
Format Your Page Accordingly
The aesthetics do not stop at the content you have on your website but go deeper to include the layout. You need an organised, neat, clean, and clutter-free look. You will have to consider the typography, the font, as well as alignment of the alignment of the content. Checklists, bullet lists, among others make it easy for your visitors to catch the main points of your content. Besides, too many pictures, blocks of text, and ads make you look untrustworthy.
Provide Correct Contact Information
The essence of having a website is to market your business and professional services and you will need to offer the proper contact information. This will not only benefit the residents of Singapore but from around the world that require your services or products. The worst thing that can happen should you fail to give the correct information is that your website can be reported and this will hurt your SEO ranking.
Encourage Users to Share the Content
Social media is where everybody is at and you cannot overlook the importance of being on social media. Your SEO ranking can dramatically improve when people share the links to your content on social media. It will increase your organic search engine traffic by over 10. You can do this by ensuring that there are social media sharing options strategically placed throughout the website.
Finally, you will need to monitor any news from Google and you can apply any new regulations to get an edge. Was this information helpful? Share it with your followers on social media.